REDUCE • REPAIR • REUSE • RESALE
CIRCULAR MOVEMENT
REDUCE • REPAIR • REUSE • RESALE
All garments have an impact on the world and its resources. It takes a lot of time and consideration to create long-lasting garments that are “designed for change”.
The growth of raw materials and creation of textiles have a big impact on local ecosystems and our climate. We believe in long-lasting, natural fibres and low-impact materials. We continuously work to lower the use of plastic-based fibres and increase the use of certified, natural fibres. The use and consumption of garments should be a circular movement that prolongs its life span.
Reduce: Limit your consumption of garments and buy less in a better quality.
Repair: Repair your garments or let a professional repair it. A fabric shaver and a lint roller are useful tools to take care of your garments.
Reuse: Shop second hand garments or exchange clothes with friends and family.
Resale: Donate or sell the garments you don’t wear anymore.
By focussing on these four points, we contribute to a more responsible fashion agenda. This will minimize the footprint for every piece of garment.
A RESPONSIBLE INVESTMENT - WHY THIS IS IMPORTANT TO US
Garments must be a sustainable and responsible investment. We create high quality styles you can wear again and again, regardless of the season and trends. You prolong the life span of your garments by taking care of them, and you avoid unnecessary wear and tear.
We have created a thorough guide for everyone that wants to take better care of their garments.
Wash guide
It is important to wash your garments correctly, depending on the material. Follow the care label’s instructions for the best results.
We recommend washing less and lowering the temperature to minimize the impact on the climate and its resources. We also recommend washing on a delicate programme with a maximum of 30 degrees or cold handwashing with a low spin cycle. Use a detergent equipped with eco-labels, made for delicate fabrics. Use just the right amount of detergent – more detergent does not make your clothes cleaner, but it is harmful to the environment. Avoid using fabric softener, as it can be environmentally damaging.
Use a wash bag when washing delicate fabrics e.g. silk. Wash garments with buttons, zippers etc. separately. It is more eco-friendly to air dry your clothes outside, if possible, than to hang your clothes to dry inside – this will create a poor indoor climate. You can easily skip a wash or two and refresh the garments outside, especially wool garments.
If you hand wash your garments, please be aware of the water’s temperature. If the water is too warm, it will make the garments shrink and lose their shape. Do not wring the garments or tumble dry them.
Carefully wring the excess water out of the garments and let it dry flat on a towel on a flat surface.
Avoid hanging your garments on metal hangers, as they can damage the fabric.
HOW TO TAKE CARE
It is important to wash your garments correctly depending on material. Always follow the instructions in the care label.
See how to wash our garments in the guide below.
CARE AND REPAIR
Care and repair
If your garments get damaged or faulty, we recommend repairing it yourself or let a professional do it. Repairing of your garments is a far better solution than letting it go to waste.
If you need to have your garments tailored or altered to fit you, a professional can also help with this.
PILLING
Garments can pill after some wear time, but you can easily fix this. A fabric shaver and a lint roller are excellent tools to keep your knitwear nice and clean. A fabric shaver will gently cut excess fibres away, while a lint roller will remove the loose fibres on the surface.
Place the garment on a flat surface and gently use the fabric shaver directly on the garment. Do not put too much pressure on the garment, as it can damage the fibres.